It all began one day in 1948 when Dario Brusati was nominated CAVALIERE DEL LAVORO by the Prime Minister Giuseppe Saragat, started production of the WOODEN RIMS, founding the company. BIAN. CO.bianco

He put in the enterprise  all the accumulated experience in previous activities Woodworking in multinational companies, to realize a cylindrical packaging to contain liquids, naval aircraft models, all made of wood.

Dario had a great and sophisticated experience in the choice of timber for the various projects he was asked to create. Hence the choice of two woods: ash and hickory, which have unrivalled characteristics of strength, smoothness and flexibility.

Afterwards he managed to pass to his successors, with precise specifications, drawings and unique details of all the assets of these works of arts which are the construction of special wooden rims.

Not only the technique of choice of wood, but also waiting for the right time to cut, cure and process the strips in the direction of the grain.
This process of careful selection and cutting of wood with the right expectations for the seasoning, ensure durability and stability of the rim has never yet been reached by any other one today.


For nearly two decades these rims were used in all major competitive races including the Paris-Roubaix.
Historical and countless winnings by Virginio Levati proved Bian.Co’s wooden rims.

In the 70 ’ies then everything was passed on to the hands of his son Adriano, who founded the company CBL located in Limbiate near Milano, that continued the work of his father up until today.
For more than a decade Adriano sponsored several racing teams of different classes, that reported numerous and relevant racing victories.

These rims have been supplied in all the world and have participated in the most important exhibitions and stands (such as the stand of Clement).
Beside as well as having been subjected to stringent quality tests from the U.S. company Raleigh.

It is the only wood rim in production today that can boast decades of victories in sport challenges of all fields:
road, track, cross and tandem.

Athletes of the standing of Fiorenzo Magni, Virginio Levati, Maria Canins and Gianluca Bortolami raced and have been trained with these beautiful and unique rims.

All this incredibly continueu today.

Nowdays, children and grandchildren of Adriano, discovered stored a pile of wooden rims, constructed in previous two decades from Dario & Adriano and decided to offer them to all fans of this wonderful and unique product.

In this store were also machinery and specifications of the materials used at the time of production of these rims.

Exciting are the feedbacks from purchasers of these rims.
Enthusiasm is contagious, and jointly with the request to produce “as did in the past”  the heirs have taken the decision to produce them again and expand the product portfolio:
starting from the wood rim “Hickory” base of all other types, “Roubaix”,  “Vigorelli” , “Bacchetta” , “Viaggio”, “Sport” and “Mountain Bike” will then follow soon.

CB Italia is now founded with the aim to continue the work of grandparents and great grandparents profiting of the whole experience, technique and craftsmanship  from the same 1948 machinery.

In this laboratory, the time has stopped, all the rims are handmade and individually checked.

Each rim is unique!